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About Us

Digital Heroes is small business devoted to sport, non-sport & gaming cards along with new and back issue comic books, graphic novels and collectible action figures. We are currently based in Walla Walla Washington, and our shop is located at 1617 E Alder St Suite B next to the 7-11. Come by and say hi when you are in town! We also set up at comic, trading card and science fiction shows here in the pacific northwest. We always make an annual appearance at RadCon in the Tri-Cities area each February. This fall we will be attending the Rose City Comic Con in Portland Oregon, Central City Comic Con in Yakima and the Jet City Comic Show in Tacoma! 

Digital Heroes started as "Show's Only" business based in the Seattle area in 1991. In July of 1993, after much success with the comic shows and with the booming comic market of the time, we opened a storefront in my home town of Walla Walla. At this time we were very fortunate to meet Richard Garfield the creator of Magic: The Gathering, who was teaching at Whitman College next door to our shop. We were very lucky to get in the Magic phenomenon from the very beginning. In 1994 when dotcoms were in their infancy, Digital Heroes started experimenting with Magic sales online. By 1995 we had our own domain and web site. Mail order and Internet sales exceeded what was being made in the storefront by the end of 1996. In 1997, as the comic industry faltered and the sales of Magic were no longer what they were, Digital Heroes experienced a huge financial loss. We closed our downtown Walla Walla storefront in July of 1998 to focus on our mail order and online sales. Online sales started with postings on AOL and Yahoo in the 90’s. Our online listings were eventually migrated to advanced eBay and Amazon stores along with this, our own website. This current website represents our seventh major update since we first went online over 20 years ago! It became apparent that to expand our business, we needed to hire employees. In the spring of 2015 we reopened a small storefront in Walla Walla which at the time had no active local comic book or trading card shops. In May of 2016 we moved to our current location near the corner of Alder and Wilbur streets next to the 7-11. Our current shop features a large selection of Trading Cards (both non-sports and sports), Gaming (Magic, Pokemon, Yu-Gi-Oh, D&D, etc.), Comic Books (New & Back Issue Comics, Graphic Novels, TPB's and Hardcovers), and Toys (Collectible Action Figures, Pops, etc.) We are Walla Walla's Ultimate Pop Culture Shop!

Digital Heroes is owned and operated by Jeff Watson, with occasional help from his wife Karen, and his two boys Henry & Bob. Part time employees include Anthony Elia, Marcus Kisling and Miles Kooreny. We are a small family owned business that emphasizes competitive pricing with top notch personalized service. We strive to maintain a clean, fun and family friendly atmosphere in our shop. 

Digital Heroes is always interested in receiving feedback from our customers. Is there something you don't like about the web site? Is there a broken link or a page not working correctly? Are we not listing your favorite items? Please let us know. We can only improve the site when we know what is wrong and what it is that you'd like to see.